Brand thinking: building brands you can believe in
Auteur :
Steinke, Allison J. / Park, Haseon
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538195192
Date de publication :
11 déc. 2025
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.