The power of instinct: the new rules of persuasion in business and life
Auteur :
Zane, Leslie
Éditeur :
PublicAffairs,U.S.
ISBN :
9781541703858
Date de publication :
11 juil. 2024
Dimensions :
24,0 x 15,6 x 3,2 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
USA
A renowned branding consultant and behavioral psychologist shows readers how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision.