The interaction field: the revolutionary new way to create shared value for businesses, customers, and society
Auteur :
Joachimsthaler, Erich
Éditeur :
PublicAffairs,U.S.
ISBN :
9781541730519
Date de publication :
15 oct. 2020
Dimensions :
23,6 x 15,4 x 2,4 cm
Poids :
430 g
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.