Consumer behavior and culture: consequences for global marketing and advertising
Auteur :
de Mooij, Marieke
Éditeur :
SAGE Publications Inc
ISBN :
9781544318158
Date de publication :
5 juil. 2019
Dimensions :
23,2 x 18,6 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
USA
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.