Vulcans, earthlings and marketing roi: getting finance, marketing and advertising onto the same planet
Auteur :
Rutherford, David / Knowles, Jonathan
Éditeur :
Wilfrid Laurier University Press
ISBN :
9781554580316
Date de publication :
30 déc. 2007
Dimensions :
22,9 x 15,2 x 1,2 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Canada
Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.