Crm: redefining customer relationship management
Auteur :
Peel, Jeffrey
Éditeur :
Peel, Jeffrey
ISBN :
9781555582630
Date de publication :
31 mai 2002
Dimensions :
23,5 x 17,8 x 1,1 cm
Poids :
398 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Defines customer relationship management by putting communications at the center. This book talks about ethos that is beginning to fundamentally change the way organizations do business. It describes solutions focused solely on the needs of the customer.