Library public relations, promotions and communications: a how-to-do-it manual
Auteur :
Wolfe, Lisa A.
Éditeur :
Wolfe, Lisa A.
ISBN :
9781555704711
Date de publication :
31 août 2003
Dimensions :
27,9 x 21,6 x 2,0 cm
Poids :
957 g
Langue :
Anglais
Pays d'origine :
USA
Chapters in this manual explain: how to position today's library in terms of policy issues, funding programmes and technical opportunities; how to develop a PR plan; build a brand identity; use the Web, the media and library-developed marketing materials; and evaluate and re-tool your PR programme.