Bungee jumping and cocoons: the dual nature of the industrial marketplace
Auteur :
Kenworthy, John D.
Éditeur :
Kenworthy, John D.
ISBN :
9781556178603
Date de publication :
1 janv. 2004
Dimensions :
23,0 cm
Langue :
Anglais
Pays d'origine :
USA
Marketing specialist Kenworthy investigates how two seemingly contradictory trends bungee jumping (the predilection for embracing all things extreme) and cocoons (the desire for nesting within the home) work together to drive the industrial marketplace. Particular attention is paid to how these co