Feeding the media beast: an easy recipe for great publicity
Auteur :
Mathis, Mark
Éditeur :
Purdue University Press
ISBN :
9781557533975
Date de publication :
30 mai 2005
Dimensions :
22,9 x 15,3 x 1,9 cm
Poids :
495 g
Langue :
Anglais
Pays d'origine :
USA
Former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, this book explains how to deal with journalists in a systematic way. It establishes 12 rules that cover everything any PR person ever needs to know.