Just call me orville: the story of orville redenbacher
Auteur :
Topping, Robert W.
Éditeur :
Purdue University Press
ISBN :
9781557535955
Date de publication :
15 juin 2011
Dimensions :
21,3 x 13,9 x 1,2 cm
Poids :
236 g
Langue :
Anglais
Pays d'origine :
USA
Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the ‘popcorn king’, from his agricultural studies at Purdue University to his emergence as an American advertising icon. It paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.