Marketing modernism between the two world wars
Auteur :
Turner, Catherine
Éditeur :
University of Massachusetts Press
ISBN :
9781558493766
Date de publication :
31 mars 2003
Dimensions :
24,3 x 15,9 x 2,3 cm
Poids :
576 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.