Persuasive technology: using computers to change what we think and do
Auteur :
Fogg, B.J.
Éditeur :
Elsevier Science & Technology
ISBN :
9781558606432
Date de publication :
4 janv. 2003
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.