Marketing the public sector: promoting the causes of public and nonprofit agencies
Auteur :
Fine, Seymour H.
Éditeur :
Taylor & Francis Inc
ISBN :
9781560006107
Date de publication :
30 janv. 1992
Dimensions :
22,9 x 15,2 cm
Poids :
657 g
Langue :
Anglais
Pays d'origine :
USA
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s