Guide to preparing cost-effective press releases, a
Auteur :
Winston, William / Loeffler, Robert H
Éditeur :
Taylor & Francis Inc
ISBN :
9781560241416
Date de publication :
9 mars 1993
Dimensions :
21,0 x 14,8 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
USA
An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.