Marketing for churches and ministries
Auteur :
Winston, William / Stevens, Robert E / Loudon, David L
Éditeur :
Taylor & Francis Inc
ISBN :
9781560241775
Date de publication :
17 juin 1992
Dimensions :
21,6 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how to analyze constituents' needs and to develop programmes to meet these needs.