Professional services marketing: strategy and tactics
Auteur :
Winston, William / Crane, Frederick G
Éditeur :
Taylor & Francis Inc
ISBN :
9781560242406
Date de publication :
28 janv. 1993
Dimensions :
21,2 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.