Global business, the: four key marketing strategies
Auteur :
Kaynak, Erdener
Éditeur :
Taylor & Francis Inc
ISBN :
9781560242499
Date de publication :
21 juin 1993
Dimensions :
22,9 x 15,2 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
USA
The Global Business is need and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. It offers practical, managerial guidelines for business and marketing managers, public policymakers, researchers and scholars of global marketing.