Market analysis: assessing your business opportunities
Auteur :
Winston, William / Stevens, Robert E / Sherwood, Philip K / Dunn, John Paul
Éditeur :
Taylor & Francis Inc
ISBN :
9781560242680
Date de publication :
17 juin 1993
Dimensions :
22,9 x 15,2 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
USA
Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.