Market evolution in developing countries: the unfolding of the indian market
Auteur :
Kaynak, Erdener / Jain, Subhash C
Éditeur :
Taylor & Francis Inc
ISBN :
9781560243601
Date de publication :
21 déc. 1993
Dimensions :
21,0 x 14,8 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
Illustrates how Third World markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. Taking India as a case study, Jain develops a model of market evolution based on a general overview of all evolving markets.