Marketing mental health services to managed care
Auteur :
Winston, William / Winegar, Norman / Bistline, John
Éditeur :
Taylor & Francis Inc
ISBN :
9781560243618
Date de publication :
4 févr. 1994
Dimensions :
21,0 x 14,8 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
Aims to demystify the world of managed-care systems. The book shows readers how to analyse the market for clinical services, how to plan and develop services for the managed-care market, and how to sell professional services in an era dominated by active payor entities.