Globalization of consumer markets: structures and strategies
Éditeur :
Taylor & Francis Inc
ISBN :
9781560244295
Date de publication :
27 mai 1994
Dimensions :
22,9 x 15,2 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
USA
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.