Recent advances in tourism marketing research
Auteur :
Uysal, Muzaffer / Fesenmaier, Daniel / O'Leary, Joseph
Éditeur :
Taylor & Francis Inc
ISBN :
9781560248361
Date de publication :
19 nov. 1996
Dimensions :
21,0 x 14,8 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
USA
Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.