Environmental marketing: strategies, practice, theory, and research
Auteur :
Winston, William / Mintu-Wimsatt, Alma T
Éditeur :
Taylor & Francis Inc
ISBN :
9781560249283
Date de publication :
7 janv. 1997
Dimensions :
21,0 x 14,8 cm
Poids :
657 g
Langue :
Anglais
Pays d'origine :
USA
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.