Furniture marketing: from product development to distribution
Auteur :
Bennington, Richard R.
Éditeur :
Bennington, Richard R.
ISBN :
9781563673016
Date de publication :
1 janv. 2004
Dimensions :
23,5 x 18,7 x 3,5 cm
Poids :
954 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. This work focuses on developing an appreciation for furniture as a functional art form. It covers the entire industry, including types of furniture, design periods, product development, and manufacturing.