Experiential retailing: concepts and strategies that sell
Auteur :
Sullivan, Pauline / Kim, Youn-Knung / Forney, Judith
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781563673993
Date de publication :
1 juil. 2007
Dimensions :
23,5 x 18,7 x 3,2 cm
Poids :
1321 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Taking an interdisciplinary approach, this work examines the history of retailing and consumption, and how cultural attitudes have changed over time. It describes the different types of shopping experiences, and demonstrates the strategies of success using anecdotes and illustrations. It provides concepts for understanding this global phenomenon.