Real world guide to fashion selling and management, the
Auteur :
Sherman, Gerald J.
Éditeur :
Sherman, Gerald J.Perlman, Sar,
ISBN :
9781563674211
Date de publication :
1 sept. 2006
Dimensions :
30,5 x 22,9 x 1,2 cm
Poids :
551 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. With a real-world practical approach, this book starts educating students on the principles in preparation for their entrance into the job market.