Why of the buy, the: consumer behavior and fashion marketing
Auteur :
Petrizzi, Richard
Éditeur :
Petrizzi, RichardGill, Penny,Bay, Stefani,Rath, Patricia Mink,
ISBN :
9781563674563
Date de publication :
1 mai 2008
Dimensions :
25,4 x 20,3 x 3,1 cm
Poids :
1774 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This title addresses how psychology, sociology, and culture influence the how, what, when, where, and why of the buy.