Beyond design: the synergy of apparel product development
Auteur :
Keiser, Sandra J.
Éditeur :
Keiser, Sandra J.Garner, Myrna B.,
ISBN :
9781563675560
Date de publication :
1 oct. 2007
Dimensions :
27,9 x 21,6 x 3,5 cm
Poids :
1558 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Takes students through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing and sourcing. This book demonstrates how these processes must be coordinated to get the right product to retail when customers want it and at a price they are willing to pay.