Multi-channel retailing
Auteur :
Rose Poloian, Lynda
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781563676307
Date de publication :
1 déc. 2009
Dimensions :
23,5 x 18,7 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.