Creating ever-cool: a marketer's guide to a kid's heart
Auteur :
Vecchio, Gene Del
Éditeur :
Pelican Publishing Co
ISBN :
9781565542563
Date de publication :
1 déc. 1997
Dimensions :
22,0 x 14,3 x 2,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
USA
In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms ""Ever-Cools"". Now, the secret formula for achieving ""Ever-Cool"" status is available to marketers everywhere. Illus., tables.