Persuasion: advances through meta-analysis
Auteur :
Allen, Mike
ISBN :
9781572730670
Date de publication :
31 mai 1996
Dimensions :
23,0 cm
Langue :
Anglais
Pays d'origine :
USA
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.