Power of metaphor in the age of electronic media, the
Auteur :
Gozzi, Raymond D.
Éditeur :
Gozzi, Raymond D.
ISBN :
9781572731233
Date de publication :
30 nov. 1998
Dimensions :
23,0 cm
Langue :
Anglais
Pays d'origine :
USA
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.