International business and tradetheory, practice, and policy
Auteur :
Jonnard, Claude
Éditeur :
Taylor & Francis Inc
ISBN :
9781574441550
Date de publication :
29 déc. 1997
Dimensions :
22,9 x 15,2 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on the practical aspects of conducting global business, this title addresses the challenges that face large, worldwide businesses. It introduces issues and practices in international business. It analyzes the conceptual nature and operational aspects of multinational enterprise and international trade practices.