Manager's guide to competitive marketing strategies, second edition, the
Auteur :
Paley, Norton
Éditeur :
Taylor & Francis Ltd
ISBN :
9781574442342
Date de publication :
30 avr. 1999
Dimensions :
25,4 x 17,8 cm
Poids :
925 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.