How to develop a strategic marketing plan: a step-by-step guide
Auteur :
Paley, Norton
Éditeur :
Taylor & Francis Ltd
ISBN :
9781574442694
Date de publication :
22 déc. 1999
Dimensions :
22,9 x 15,2 cm
Poids :
900 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.