Marketing for the nonmarketing executive: an integrated resource management guide for the 21st century
Auteur :
Paley, Norton
Éditeur :
Taylor & Francis Inc
ISBN :
9781574442861
Date de publication :
29 nov. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
USA
In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.