Acquiring, processing, and deploying: voice of the customer
Auteur :
Shillito, M. Larry
Éditeur :
Taylor & Francis Inc
ISBN :
9781574442908
Date de publication :
25 sept. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
USA
Presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. This title demonstrates how product development teams can get an early focus and stay on course during the commercialization process, and it provides a set of breakthrough tools that may be used to obtain and deploy VOC.