Managing high-tech services using a crm strategy
Auteur :
Blumberg, Donald F.
Éditeur :
Taylor & Francis Inc
ISBN :
9781574443462
Date de publication :
23 déc. 2002
Dimensions :
23,4 x 15,6 cm
Poids :
676 g
Langue :
Anglais
Pays d'origine :
USA
Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically.