Brand new: how entrepreneurs earned consumers' trust, from wedgwood to dell
Auteur :
Koehn, Nancy F.
Éditeur :
Koehn, Nancy F.
ISBN :
9781578512218
Date de publication :
1 avr. 2001
Dimensions :
23,8 x 16,5 x 4,0 cm
Poids :
960 g
Langue :
Anglais
Pays d'origine :
USA
Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.