Judo strategy: turning your competitors strength to your advantage
Auteur :
Yoffie, David B. / Kwak, Mary
Éditeur :
Harvard Business Review Press
ISBN :
9781578512539
Date de publication :
1 sept. 2001
Dimensions :
24,1 x 16,5 cm
Poids :
549 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Introduces an approach to competition that shows companies how to win against imposing odds. This book demonstrates how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy. It presents a form of "sumo strategy" - for companies facing judo attacks.