Venture imperative, the: a new model for corporate innovation
Auteur :
Mason, Heidi
Éditeur :
Mason, HeidiRohner, Tim,
ISBN :
9781578513352
Date de publication :
1 mai 2002
Dimensions :
24,1 x 16,5 x 3,3 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
USA
Proves that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. This book presents a four-step approach that enables businesses to create a diversified portfolio of ventures to drive new growth opportunities and optimally allocate people and capital.