Marketing moves: a new approach to profits, growth, and renewal
Auteur :
Kotler, Philip / Jain, Dipak C. / Maesincee, Suvit
Éditeur :
Harvard Business Review Press
ISBN :
9781578516001
Date de publication :
1 juil. 2001
Dimensions :
24,1 x 16,0 cm
Poids :
459 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.