Managing across borders: the transnational solution
Auteur :
Bartlett, Christopher A. / Ghoshal, Sumantra
Éditeur :
Harvard Business Review Press
ISBN :
9781578517077
Date de publication :
1 févr. 2002
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
618 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offers insights into the management of companies operating in an international environment. This book describes the emergence of a revolutionary corporate form - the transnational - and reveals how the nature of the global competitive game has fundamentally changed.