Priceless: turning ordinary products into extraordinary experiences
Auteur :
La / LaSalle, Diana
Éditeur :
LaSalle, DianaBritton, Terry A.,
ISBN :
9781578517466
Date de publication :
1 nov. 2002
Dimensions :
23,3 x 16,0 x 2,2 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
Presentng a model for understanding the relationship between value and experience, this book shows how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary. It helps managers, marketers, and strategists recognize what customers want and how to deliver it.