Experimentation matters: unlocking the potential of new technologies for innovation
Auteur :
Thomke, Stefan H.
Éditeur :
Harvard Business Review Press
ISBN :
9781578517503
Date de publication :
5 août 2003
Dimensions :
24,3 x 16,5 cm
Poids :
652 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to innovation, underscores the impact of technologies, and outlines what managers must do to integrate them successfully.