Slow pace of fast change, the: bringing innovations to market in a connected world
Auteur :
Chakravorti, Bhaskar
Éditeur :
Chakravorti, Bhaskar
ISBN :
9781578517800
Date de publication :
1 juin 2003
Dimensions :
23,8 x 16,0 x 2,7 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
USA
Explaining the many factors that govern an innovation's penetration into interconnected markets. This book also offers strategies for: qualifying endgames to guide various choices, selectively enabling ""influencers"" to propagate the innovation across the network, closing deals with influencers that are ""win-win,"" and more.