United we brand: how to create a cohesive brand that's seen, heard, and remembered
Auteur :
Moser, Mike
Éditeur :
Harvard Business Review Press
ISBN :
9781578517985
Date de publication :
1 avr. 2003
Dimensions :
24,6 x 16,2 cm
Poids :
464 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Offers a hands-on action plan for building a cohesive brand strategy from the ground up. This book guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons.