Open innovation: the new imperative for creating and profiting from technology
Auteur :
Chesbrough, Henry William
Éditeur :
Harvard Business Review Press
ISBN :
9781578518371
Date de publication :
1 avr. 2003
Dimensions :
23,3 x 16,2 cm
Poids :
578 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Shows how companies can use their business model to identify an enlightened role for R&D in a world of abundant information, manage and access intellectual property, advance their current business, and grow their future business. This book shows how open innovation can unlock the latent economic value in a company's ideas and technologies.