What's the big idea: creating and capitalizing on the best management thinking
Auteur :
Davenport, Thomas H. / Prusak, Laurence / Wilson, H. James
Éditeur :
Harvard Business Review Press
ISBN :
9781578519316
Date de publication :
1 mai 2003
Dimensions :
24,3 x 16,2 cm
Poids :
555 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Offers tools and frameworks for assessing the merits of the top business gurus, scanning and tracking emerging ideas in the marketplace, and distinguishing promising ideas from rhetoric. This book also covers refining ideas to suit organization's particular needs, packaging and selling the idea internally, and ensuring successful implementation.