Beyond the core: expand your market without abandoning your roots
Auteur :
Zook, Chris
Éditeur :
Harvard Business Review Press
ISBN :
9781578519514
Date de publication :
1 janv. 2004
Dimensions :
24,1 x 16,5 cm
Poids :
510 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.